Your 2016 Website

What Is A Website?

First, lets start with the basics. A website is a collection of related web pages. This includes multimedia content. A series of webpages that constitute a website are usually listed under one domain name and published on the same web server, such as mywebsite.com.

Web pages are the building blocks of websites. Simply, they are documents, generally written in plan text using a hypertext mark up language such as HTML (Hypertext Markup Language). The style of a web page such as the fonts, colors and overall look of the website is generally created using CSS (Cascading Style Sheets). The working and interactive elements of a webpage are created using multiple languages, however, JavaScript one of the more common options.

A Modern Website

Your website is the center of your digital marketing plan. In 2016, your not in business if you don’t have a website. You need a great website design and marketing team or a solid marketing company behind you to move your business forward.

In 2016 your website must be responsive. In other words, it needs to conform to the screen size of the viewer. A website must be easy to use and offer a sense of trust. You have about three seconds to impress visitor. Your website design must have a modern look, excellent graphics and solid information to earn the trust of your viewers.

How do you know if people trust you? Easy, your visitors convert. A conversion is when some does what you want them to do on your website. For example, signing up for your newsletter is conversion. Calling you for a quote is another example of a conversion. Your website must offer enough information and guidance to lead people to the conclusion that connecting with you is the right choice. Your website must guide people through the conversion process.

Don’t Make Website Visitors Think

If you believe people will figure it out, you’re wrong. They will leave your website if they have to think. When exploring the web, people don’t want to think or figure it out. What they are looking for must be obvious and at their figure tips. Just like the process of conversions, you need to guide people to information in an obvious way.

Try not to bury links to important information deep in your website. If it’s important, consider placing the link in your navigation. Buttons are another good option for making it easy for people to find what they are looking for on your site.

If you are having trouble with conversions consider using a heat map and video serve to track how people navigate your website. You may be surprise at how the obvious to you, is not obvious to your visitors. Website video tracking services we recommend are Luck Orange and Crazy Egg. Both offer options to give you insight beyond basic analytics. If you don’t have Google Analytics installed on your website, you are missing out on a great opportunity to understand basic information about your visitors and what they find interesting on your website.

There are many ways to approach creating a website. Make sure you have your goals in mind before you start designing your site. Do you want you website to be a sales machine, educational tool or industry resource. Each option (among others) requires a different approach to website building.

Good luck!

 

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