What Is Priority Direct Mail?

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<p><span itemprop="text">There is no such offering from the United States Postal Service</span></p>

What is Direct Mail?

Direct mail is a form of marketing mail which involves sending a physical piece of promotional material through the U.S. Postal Service USPS or another courier service to be delivered to a home or business. It’s also commonly known as junk mail because like spam it comes unsolicited or requested by the receiver.

Types of Direct Mail

Below Are Some of the most common forms of direct mail include:

  • Flyers
  • Newsletters
  • Brochures
  • Letters
  • Catalogs
  • Postcards
  • Coupon envelopes (like valpak)

Advantages and Disadvantages of Direct Mail

Source: hubspot

  1. Better response rates than email
  2. Consumers enjoy getting mail
  3. A valuable asset for account-based marketing (ABM)
  4. Email has better ROI
  5. Direct mail can be expensive

Research suggests that Americans prefer direct mail over email. This is according to Marketing Sherpa, 76% of people trust ads they receive in the mail.

Today, people are bombarded with daily emails. The average person with email receives 121 emails per day.

In contrast, four out of 10 people actually enjoy checking their physical mailbox. It has an emotional connection. It’s the excitement of seeing if you got anything good.

Why Direct Mail Marketing Works

Direct mail works because unlike the digital the clutter we now avoid, direct mail marketing taps into the positive psychology of receiving a physical gift. Direct mail marketing is very useful when combined with an overall marketing campaign. Here is why…

It’s Memorable

Direct mail is perhaps most memorable for the human touch; a handwritten note or a personally-chosen item can create positive emotional connections, more so than a standardized corporate gift.

Better Response Rate

Because of direct mail tactile engagement, such marketing enjoys a response rate 30x higher than the most powerful digital channel, email. It has the power to boost ROI by 20%.

Less Competition with Direct Mail

Direct mail is also notable for its rarity. Today far fewer companies committing budget to tactile marketing. For this reason, a direct mail marketing item stands out.

Direct Mail Creativity

Direct mail creates limitless possibilities to entertain and excite recipients. Through a Sending Platform, marketers can deliver a variety of creatively-presented items: handwritten cards, innovative swag items,eGift cards, personalized gifts, sweets & treats, experience tickets, and more.

Customized communication

Printers can personalize your materials to target any individual customer in just about any way you can imagine. From simple addressing and point-of-sale identification to sophisticated text and dynamic graphics, your direct mail pieces and campaigns can be unique to each and every customer.

Every direct mail pieces can be given detailed attention from start to finish. Many printing companies offer a wide range of services to support your direct mail needs, including simple inkjet addressing, or complex camera matching when you need 100% accuracy and mailing.